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While most trade show exhibits highlight individual product presentations, there are times when an exhibitor might do well to stage a live presentation/demonstration to better present, explain and demonstrate its products and services in the often confusing trade show environment.

The idea of staging a live product presentation/demonstration is not at all new. Many corporations over the years have successfully used the live medium to communicate complicated product information to large audiences. There are many products and services whose features, benefits and sometimes complex applications might be more easily and effectively communicated by staging a live presentation/demonstration type show, rather than trying to rely solely on individual face to face sales in an exhibitor’s booth.

Studies show that sight is the most used human sense and that 75% of all environmental stimuli are received through visual reception compared to 38% from audio messages. According to a recent University of California at Los Angeles study, 55% percent of what an audience learns comes directly from the visual messages.

A Wharton Research Center study has also shown that the retention rate of verbal only presentations is approximately 10%. However, when you combine visual messages with verbal communication, you increase the retention rate to nearly 50%. And a cleaver use of audio, visual with an added feature of a light entertainment factor promises to increase retention even more dramatically.

A primary objective in deciding to embark on presenting a live presentation/demonstration at a trade show should be to have enough time and environmental control to cleverly and clearly communicate and deliver your information to more prospects and customers at one time than you could with the standard form using individual booth duty personnel.

There are many advantages and opportunities to be gained by designing, developing and presenting a live product or business presentation at any given trade show.

According to Kristin Veach, VP of Marketing, Live Marketing, Inc. ([email protected], (http://www.livemarketing.com/) there are 5 important reasons to consider producing and presenting a live presentation/demonstration at your next important trade show.

1. Maximize Your Visibility
A live presentation serves as a magnet to draw your target audience-prospects, existing customers, strategic partners, consultants, investors and the press-providing many opportunities to retain key customers, reinforce a company’s branding and positioning, introduce new products and services, and generate qualified sales leads.

2. Effectively Communicate Your Message
A significant portion of a salesperson’s time at a show is usually spent presenting a company’s products, services or solutions one-on-one with prospects. A live presentation uses the most effective communications techniques to achieve impact, understanding, and memorability to deliver that message to as many people as possible. Attendees learn more in less time, and key prospects will more likely stay in the booth longer to discuss their needs with booth staff at a higher level. As a result, the sales team is freed to directly address prospects’ applications, answer specific questions, and discuss the next step in the process of making and closing deals.

3. Engage the Most Qualified Prospects
A live presentation attracts, educates, qualifies, and connects potential buyers with booth staff. After the presentation, “tire kickers” usually leave, while key prospects are identified so sales staff can focus their attention on those attendees having a committed buying interest. The sales team benefits by talking with a constant flow of informed and pre-qualified prospects, motivated to take the next step.

4. Increase Memorability
On the tradeshow floor, surveys have shown that live theatrical presentations and demonstrations are the single most powerful factor in increasing brand and product memorability. 69% of attendees rated live presentation strategies (product demonstrations and stage/theatre presentations) as a factor in influencing memorability, compared to 64% for product interest and 51% for a well-known company. (Source: Center for Exhibition Industry Research (CEIR), “Most Remembered Exhibits: An Analysis of the Factors Affecting Exhibit Recall,” MCRR 5040.)

5. Built-In Follow-Up Mechanism
A live presentation contains a built-in mechanism to educate and motivate attendees and prospects to take further action-from initiating a follow-up conversation, to participating in a hands-on test drive, to taking action on messages heard in the event.

In addition, you’ll want to evaluate the following to help you decide if there’s a live presentation/demonstration in your trade show future by considering:

1. When your products and/or services are too complicated and difficult to explain in the short time frame of a trade show booth visit, a live audio/visual presentation/demonstration can offer an opportunity to present more in depth, technical and essential product information to get your message across the first time and every time there after.

2. When your corporate public relations strategy wants to expose most all trade show attendees to new product developments, financial and corporate advancement information or industry wide business developments and they also want to provide an opportunity for informal two way communications.

3. When you need a totally controlled environment from which to communicate complicated, detailed information to your prospects, customers, employees, dealers and/or distributors on a more selective basis.

4. When you want to combine light entertainment with your product or corporate business communications to better get your message across in a more professional theatrical type fashion.

5. When it’s time for your corporation to take a different route to trade show exhibiting and you just want to try something new, exciting, creative, memorable and fun to out distance the competition.

Once you decide to design, produce and stage a professional presentation/demonstration you’ll want to ensure that the people you hire are experienced and totally capable of guiding you and your management staff through the various stages of show development.

Your exhibit will need to be designed and constructed just like a modern theater including comfortable seating, proper ventilation, adequate sound system, proper staging allowing for front or rear screen projection and appropriate lighting. You’ll want to make sure that all rules and regulations of the trade show convention center are met before design and construction of your theater begins.

Before you begin the process of vendor selection, you’ll also want to create a document outlining your goals and objectives of the exhibit and live presentation/demonstration to ensure that everyone in your company is on the same page and that there will be no surprises. This important document will also be used to guide the vendors you select and provide them with a solid foundation on which to develop their proposals, plans, budgets and creative treatment documents.

The program material should be written, visually supported and produced to entertain, educate and inspire your audience while the key information messages are communicated, demonstrated and effectively presented. It is reasonable to design and create the presentation/demonstration to last between 15 and 20 minutes as long as it is cleaver, informative and rather fast paced. The finished presentation should be performed as written and produced time after time leaving little chance for mistakes, omissions or improvising.

Most trade show attendees seem to welcome an opportunity to sit down in a comfortable theater environment and be entertained instead of being asked to stand in an aisle or noisy booth while a dry sales pitch is presented by various levels of competent sales/marketing and or technical people.

It is also my experience to notice that most attendees will simply walk by most forms of canned audio/visual presentations being indiscriminately presented with the inexperienced exhibitor’s hopes of “grabbing” prospects and customers in the aisle.

Your overall live presentation goals and objectives can be accomplished by combining modern audio and visual technologies with creative entertainment techniques that promises to add a new and exciting dimension to your trade show exhibit program.

When tied to effective at show promotional activities and pre-show advertising and communications, your trade show live presentation/demonstration will become a must see on the show floor and be remembered by all who experience it.

After all, there’s no business like (trade) show business.

Giving a presentation has been a harrowing experience for many. In fact, many amazing presenters are extremely nervous before they begin their talk. So if you are one of them we might have the right solution for you. Even the person with the worst stage fright in the world can improve his/her presentation skills. All you have to do is to just relax, be confident and try to connect with your audience. Set your mind to it and you will be impressing your audiences and getting your point across effectively in no time. The following points will help you excel at giving presentations:

1) Do your research: Always sound like an expert on the subject you’re speaking about. Researching the topic as thoroughly as you can is your best bet for making them believe every single word you say.

2) Know your audience: Give a lot of thought to who will be sitting in the front seats of yours to polish your presentation skills. You can figure out a lot on the age group of the people you’ll be presenting to. Keep this in mind as you hone your presentation.

3) Make a plan for your time limit: Nothing in this world can go on and on without any time limitation. Similarly for your presentation too you have to keep time frame in mind. Because if you’ll not take care of the time either you’ll exceed your time limit or there will be a dead time at the end. For this practice at home with a watch. The best way is this only.

4) Be a tech savvy: Technology, nowadays, is the fastest thing that is happening. So, why not make use of it in your presentations, too? Instead of just speaking and speaking, you can make use of electronic gadgets in your talk. Use of projectors, slides will help you to enhance your points and also to engage your audiences. Thus, try to make use of this beautiful gift given to us by science.

5) Practice: This is the most important point to be taken into account in order to improve your presentation skills. Practicing in front of the mirror, with friends will help you to gain confidence in speaking and you’ll have great command on the subject. Practice hard to make yourself comfortable with the topic. And also it is said that “practice makes a man perfect.”

In short, if you really want to improve just consider the above points. You’ll surely overcome the fear and will be a much more confident person. Just remember one thing that if you have decided and if you have the will then no one on this world can stop you from achieving your dream. So good luck at it!

If you’re going through foreclosure and you haven’t spoken with your current lender, you’re not alone. In fact, most people who go through the foreclosure process never even pick up the phone to negotiate with their lender to try and stop foreclosure.

I’ve been a real estate agent a long time, and most of the clients that call me to try and save their home, have never picked up the phone, called their current lender and tried to negotiate and stop foreclosure. Most of the time, it’s a combination of embarrassment and lack of knowledge that makes people reluctant. But if you know just a few simple secrets, you can negotiate with your lender and stop foreclosure. Let me tell you how.

First a Couple of facts About Lenders and Foreclosure:

1.) Lenders hate foreclosures: It costs them money, it costs them time and they will never recoup their losses if your home goes into foreclosure and they have to sell it. The lender will incur attorney fees, Realtor fees, property maintenance fees and a host of other expenses that make the foreclosure process a last resort for them.

2.) Lenders Employ Real, Live People: I understand you are reluctant to negotiate with your lender and stop foreclosure on your home. Many people think of their lender or bank as a large, unemotional institution. But the truth is, the people you will talk to our just that: people. They’ll listen to you situation and will genuinely try to work out a situation that can help them and you. Don’t be afraid.

How to Negotiate with Your Lender and Stop Foreclosure

Hopefully you’re a little less afraid to pick up the phone to negotiate and stop foreclosure . Now you need to know what to say and how to approach the bank when you do call to negotiate:

1. Don’t wait until the last minute: If possible, talk to your bank before you go into foreclosure. If you already are in foreclosure, don’t wait until the last month of the process – call them now.

2. Tell them the truth: If you lost a job, tell them. Medical bills? Tell them. Many times a hardship can help you renegotiate, avoid foreclosure and start getting back on track with the lender.

3. Don’t be afraid to Haggle: Banks hate having one of their properties go into foreclosure. It costs them large amounts of money both in lost income and expenses for attorneys and real estate agents. Use this to your advantage and don’t be afraid to ask for a rate reduction, payment deferments, etc.

If you take anything away from this article, please understand that you can negotiate with the bank to stop foreclosure. In fact, the lenders would rather have you call them than have your home get foreclosed on!

in the rare instance where your lender won’t work with you, you can use one of the systems we’ve reviewed to help you out. See the about me / resource box for a link to our review page.

Good luck and don’t be afraid to negotiate with your bank to stop foreclosure!