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Using electronic whiteboards has been shown to bring a number of benefits. One benefit is that using the board increases your productivity. If you are in a conference or in a meeting, you are able to easily engage with your clients or other participants and as a result your meeting becomes very productive.

For example, if there are some audio files in your phone or computer that you would like to present to your clients, you don’t have to worry of whether they will be audible.

This is because the whiteboard comes with stereo speakers which are audible enough; therefore, all you need to do is to connect your phone or computer to the board and all the participants will hear what is in the audio file.

Another benefit of the board is that it’s user-friendly. Since it runs off of the computer, you can easily operate it as long as you have basic computer skills. Modern whiteboards come with the touch technology which further makes them more user-friendly.

The boards also allow you to easily share and plan your work. This is because you are able to easily create and save your files and as a result you stay organized.

For you to continue enjoying the above benefits, you need to know how to take care of the whiteboards. One of the best ways of taking care of the boards is by ensuring that they remain clean. Here you should regularly spray window cleaner on a paper and wipe down the board’s surface.

Before you clean the whiteboard, you should ensure that you shut down the computer.

To clean the pen and eraser trays, you should dampen a cotton swab and clean the sensor and all corners of the tray. To dry the tray you should use a soft cloth.

If you find permanent markers on the board, you should use a dry-eraser marker and trace over the mark. While the ink is still wet, you should wipe it with a soft cloth. If traces of the permanent ink are left, you should spray the area with glass or whiteboard cleaner and wipe the board clean.

When removing the permanent marker ink, you should use high-odor dry eraser markers. This is because these markers contain the right solvents that easily remove the ink.

If you want to bill clients at premium prices, you need to establish and present a brand that communicates your value-added as perceived by prospective clients. In plain English, you must make clients feel that you are worth the money.

A good brand is very seductive. Brand loyalty persuades customers to pay $5.00 for coffee when they could buy a higher-quality brew for $2.00. It entices women to covet $1000.00 handbags that flash a certain designer label, when handbags of similar quality and attractiveness, but without the logo, are available at less than half that price.

Let’s explore strategies that will strengthen your perceived value-added and enhance your brand power. Identifying how to best communicate your expertise and authenticity is the best place to start. Increases in perceived value are generally more profitable than increases in the quality of services delivered. Clients are known to pay more for what they think is worth more before they’ll pay for service upgrades.

Successful Solopreneur consultants deliver first-rate expertise and customer service. As a marketing strategy, we can attempt to make ourselves appear worthwhile to prospective clients in a number of ways. One strategy can be to package ourselves rather lavishly, handing out expensive business cards, renting office space in the high-rent district and paying big registration fees to attend prestige conferences. The premise is, in order to attract big fish clients, one must swim in the same waters.

Alternatively, one may choose the high visibility route and invest scads of time on social media sites, posting frequently, earning a high Klout score and showing up in the top ten of a Google search. This premise is, if one’s name is all over the Internet, then prospective clients will see it and one will then be considered the obvious choice when it is time to hire, through the power of notoriety and perceived expertise.

Teaching, speaking engagements and visible involvement in business and professional groups are a third strategy. The premise here is that professional expertise is demonstrated through these activities and that builds trust and gives prospective clients the incentive to not only hire, but pay a premium for services rendered.

Whichever strategy you find most attractive, be mindful that your perceived value will be enhanced when you establish links with individuals and organizations that are admired and respected by your clients. If you can arrange to be photographed with the mayor or governor, it will raise your perceived value because you will be seen in the company of movers and shakers. Membership in certain professional associations or social clubs may also confer significant value.

Professional certifications can do the same, which is why Certified Public Accountants can charge two or three times what accountants with a degree but no special piece of paper can charge for providing nearly identical services. The CPA designation allows a trust factor to kick in and it’s worth money. According to Martin Reimann, professor of Psychology at University of Southern California, the “right” affiliations and relationships bolster one’s perceived value. They are endorsements of value-added.

My parents often told me when I was growing up that we are judged by the company that we keep. I took that admonition to heart and picked my friends with care, especially as I got older and there was more on the line. The advice applies equally to our professional lives. If it appears that we have the confidence of those whom prospective clients and referral sources respect, we are more likely to be hired or referred and better able to charge premium prices for our services. But it all starts with being authentic.